turn page software
The creation and sale of a work for publication is a long process with many steps. There are distinct stages of the process but some happen at the same time. Once the topic is chose and the piece is written, it is edited. By that time the flavor of the piece should be evident, and the creative marketing of the piece can begin. For a book, the front cover design and initial layout begins, as well as choosing any illustration or photographs to be included, and then sales and marketing begins. Once the decision is made to publish a work, the legal, financial and technical issues must be resolved, and then the author may be asked to improve the quality of the work through rewriting or smaller changes, and the publishers staff will edit the work. Oftentimes a publishing house has its own recognizable style, so the staff will copy edit to ensure that the work matches the style and grammatical requirements of each target market. Editors often change or refine titles and headlines. Editing may also involve structural changes and requests for more information. Very often publishers employ fact checkers, to verify content and copyright issues, particularly with works of non-fiction. Once the final text is finished, the design phase begins. This includes fonts, cover art, (illustrations and photography), layout and color, among other things. Depending on the number of photographs required by the work, stock photographs may be licensed from photo libraries, or a photographer may be hired to shoot original content. For pieces that are particularly rich in illustrations the publisher may contract a picture researcher to find and license the photographs required for the work. For a traditionally print on paper piece the physical process then begins, including choosing paper specifications, typesetting, binding method, etc. Depending on what type of publication is being produced, the design requirements vary considerably. Some formats require much more design work than others. A non-fiction hardcover table-top book on glossy paper with loads of color photographs will require much more design, reader experience and layout consideration than a paperback novel. For standard fiction titles, design is usually restricted to typography and cover design. Marketing materials such as posters, catalogue images and other sales pieces must also be considered carefully, keeping the look and theme of the publication consistent through all media. In the recent past, there were many physical activities involved in the actual production of a book. After the end of editing and design work begins the printing phase. In traditional book production, the first step is the creation of a pre-press proof, which the printers send for final checking and sign-off by the publisher. This is pretty much the last opportunity to make significant changes to content or appearance and correct errors before going to print. This proof shows the book precisely as it will appear once printed. Once the publisher has approved the proofs, printing begins. In traditional publishing, typesetting, page layout, the production of negatives, plates from the negatives and, for hardbacks, the preparation of brasses for the spine legend and imprint were all done by hand, whereas now much of the process is computerized. For digital publications, the production and distribution is the simplest part of the equation, with the final files saved and shared digitally, and very little physical effort involved.
Digital publishing and even advances in the technology used in traditional print publishing has made the entire publishing industry much more fast-paced, timely and competitive.
In the traditional model as well as the digital realm, the publisher usually controls the advertising and other marketing tasks, but may subcontract various aspects of the process to specialist publisher marketing agencies. Some companies often outsource many of the production elements such as editing, proofreading, layout, design and other aspects of the production process are done by freelancers. This trend is accelerating as retail book chains, online retailers and general merchants have centralized their buying.
Book packaging is the term used in publishing if the entire process up to the stage of printing is handled by an outside company or companies and then sold to the publishing company. This model is often used by smaller publishers in various different territorial markets to gain strength in numbers, as it were. The publisher that first buys the intellectual property rights to the work then sells a package to other publishers and gains an immediate return on the capital it invested. Another benefit of book packaging is to get quantity discounts on larger print runs.
Some newspaper and magazine companies still own printing presses and binderies, but that number is ever-decreasing, and nowadays book publishers rarely do. The finished products are usually sold through a distributor who stores and distributes the publications for a percentage fee, or they sell them on a sale or return basis.
The internet and digital publishing has provided the electronic way of book distribution without the need of physical printing, physical delivery and storage of books. The entire industry has changed and the approach to the current, old business models has to be revised. Those legacy publishers who have resisted adoption of the new technology have found themselves out of business in short order. There are many interesting questions that challenge publishers, distributors and retailers. The role of the traditional publishing houses comes into question as far as importance and influence in the new digital reality.
The very role of the publisher in the overall publishing process is being reviewed and the new normal is working its way out. In the old model, the author or producer of the original creation would only get a small percentage of the proceeds of the publication and the publishers and distributors would get the majority of the proceeds. Within the new digital publishing model, the role of the publishing house has been greatly reduced, sometimes to only proofreading, thus the compensation model must be addressed for a more equitable split. It has become unreasonable to expect the publisher to get a greater percentage of proceeds than the author, and rightly so.
What has not yet changed in the publishing industry is that the sales and marketing stage is still closely intertwined with the editorial process. The sales and marketing team begins to gauge early interest in a product as soon as the front cover images are produced or chapters are edited. Promotional materials are prepared well in advance of the actual publication date, and customers may be queried as to anticipated unit purchases and sales. As early interest is measured, this information feeds back through the editorial process and may affect the formatting of the book and the strategy employed to sell it. In the case of printed items, if interest from foreign publishers is high, large print runs may be negotiated in order to lower the per-unit cost of the books. On the other hand, if initial feedback is not strong, the print-run of the book may be reduced, the marketing budget cut or the book might be dropped from publication altogether. Digitally technology has changed many aspects of publishing, and one of the most radical is the ability to use new printing process to print on demand. The book is written, edited, and designed as usual, but it is not printed until the publisher receives an order for the book from a customer. This procedure ensures low costs for storage, and reduces the likelihood of printing more books than will be sold. This business model is similar to the just in time production method that has been used in many manufacturing industries for a few decades now. The final stage in publication, the part that actually makes the whole endeavor possible, is to make the product available to the public, usually by offering it for sale. In the past, authors might also as their own editor, printer, and bookseller, but these functions have generally become specialized professions, and authors require their expertise to be successful in the very competitive publishing industry. Distribution in itself is a separate and huge industry. Once a book, newspaper, or other publication is printed, the publisher can use a variety of channels to distribute it. Traditionally, books are sold through retail booksellers and other retailers, including online sellers. Print newspapers and magazines are typically sold in advance directly by the publisher to subscribers, and then distributed either through the postal system or by newspaper carriers. Dedicated in-house salespeople are sometimes replaced by companies who specialize in sales to bookshops, wholesalers and chain stores for a fee. Digital editions of newspapers and magazines can also be sold through subscription or they can be purchased individually online through the publishers website or digital publishing applications. Newsagents and vending machines are still used in urban settings, but are becoming less and less popular. Pre-release copies of books are typically sent to the publisher for them to use in preparation for publicity junkets and author-signing events. They are also sent out for pre-release reviews. If the printing is being done overseas, the time from pre-press proof to the arrival of the book in a retail store can be many months. The capabilities of the new digital publishing technology drastically decreases the concept-to-print time, and changes the entire dynamic of the process.
The recent advances in digital technology has brought many changes to the publishing industry. These changes include e-books, digital subscriptions, print on demand and accessible publishing. E-books have been quickly growing in availability in major publishing markets for the past ten years or so. Digital magazines a little more recently. Major online retailers such as Google, Amazon.com and Sony have been leaders in working with publishers and libraries to digitize books, making entire catalogues that are in the public domain available to anyone with internet access.
Digital Publishing Software Best Digital Publishing Tools ...
Digital readers, tablet computers and smartphones are all instrumental in the rapid adoption of digital publications by the general public, and even the education industry is turning more and more to digital editions of academic textbooks. All of these factors are playing a big part in the revolution in the publishing industry. As with every revolution, there are winners and losers. The definite winners have not yet been determined, but there have been many losers. Many legacy publishers and publications do not exist any longer.
The physical changes to the industry due to the ability to quickly and cost-effectively Print on Demand has meant that publishers no longer have to store books at warehouses, if the book is in low or unknown demand. This is a huge advantage to small publishers who can now operate without large overheads and large publishers who can now cost-effectively sell their backlisted items. This is a good development. The next logical step in the digital evolution of the publishing industry is the growth of on-line publishing where no physical books are produced. The eBook is created by the author and uploaded to a website from where it can be downloaded and read by anyone. Magazines are adopting this model as well, with a few changes.
Social media is now playing a larger and larger role in the publishing world. Blogs enable authors to develop relationships with their readers and an increasing number of small authors are using niche marketing online to sell more books by engaging with their readers online.
The ability for unknown writers or writers in a specialized field or with a narrower appeal now have the ability to participate in the publishing industry in ways that would not have been possible a few short years ago. They have found better alternatives to the mass market in the form of small presses, publishing-on-demand, and self-publishing. EBooks have allowed authors to present on large platforms such as Amazon.com without the huge monetary outlay required by the traditional publishing model. Other publishing alternatives provide an avenue for authors who believe that mainstream publishing will not meet their needs or who are in a position to make more money from direct sales than they possibly could from bookstore sales, even if they were able to get their works in a bookstore.
Digital magazine publishing has allowed for the publication of very specialized products that cater to a specific but very loyal market, and these readers are very appealing to advertisers because what they lack in quantity they make up for in the quality of the customer. Advertisers in these specialty publications know that their target audience will see and want their offerings and purchase appropriately. Its a win-win for both author and advertiser.
Lets talk about publishing. Publishing in the most general description is the process of production and dissemination of information the activity of making information available to the general public. Almost all works of literature, art, science and every other human endeavor has been shared through publication of some sort. Even before the advent of the moveable-type printing press, humans have shared their ideas on animal skins and cave walls. In modern times the people who create the content that is to be shared are called authors and there are numerous ways that these people share and benefit from their labor. In a modern business context, authors may be their own publishers, meaning that the originators and developers of content also provide media (magazines, newspapers, etc.) to deliver and display their content. The physical stages of publishing most information has remained relatively stable over time, seeing the most changes recently, with certain tweaks to the process necessary to accommodate the new digital technology. Publishing as a complete process includes the development, acquisition, copy editing, graphic design, production, printing in both traditional and digital form, and marketing and distribution of newspapers, magazines, books, literary works, music, software, photographs, and other works dealing with information, including electronic media. In current parlance, the word publisher can refer to the individual who leads a publishing company or to a person who owns and/or runs a magazine. Traditionally, the term publisher has referred to the distribution of printed works such as books, magazines, trade publications and newspapers. With the recent advent of digital information systems and the Internet, the scope of publishing has expanded to include electronic formats such as the digital versions of books and periodicals, as well as micropublishing, social media commentary, websites, blogs, etc. The content creators, including authors, journalists, photographers and copy editors work in different ways with different companies. Some people are strictly freelance, creating content as they see fit and trying to sell it to various publications. Other freelancers write commissioned copy, meaning that the publishers hires a writer to write on a specific topic. Book, magazine and newspaper publishers typically buy or commission copy from freelancers or independent journalists. Newspaper publishers have historically hired their own permanent staff to produce copy for most things, although they sometimes use freelance journalists for certain things. The trend, because of digital publishing and the quick turn-around and very short news cycle the new technology enables, is for most publishing house to use increasingly more freelance or occasional talent. Independent writers oftentimes work with a literary agent, who will help them submit a query letter or proposal directly to a publisher. Submissions sent directly to a publisher are referred to as unsolicited submissions. Many previously unpublished writers begin in this manner, hoping that their work will be noticed, reviewed by editors, and ultimately chosen for purchase and publication. The work passes through many hands on its way to publication, including publishers readers, acquisition editors and editorial staff. Unfortunately, this method of trying to get published is more miss than hit. Unsolicited submissions historically have a very low rate of acceptance. Some estimates say that publishers ultimately choose about three out of every ten thousand unsolicited manuscripts they receive.